A nationwide survey of 5,000 Millennials, aged 14-34, identified what researchers are calling a "wellness deficit". The survey, commissioned by Technogym and completed by independent research organization Loudhouse, examined the health and wellness mindset and preferences of the Millennial generation.
The study revealed that although Millennials are keenly aware of the link between exercise and wellness, nearly three-quarters of them still struggle to find the time to exercise. Only about half of all Millennials rate their overall well being as 'good' or 'excellent'. 69 percent are self-conscious about their bodies and 56 percent feel more stressed or anxious than they did one year ago. These trends suggest that most Millennials value the benefits of exercise, but they are struggling to achieve a healthy lifestyle.
When asked about exercise preferences, Millennials reported that they are interested in using technology to monitor and track their fitness progress, with 77 percent reporting that they would like their workout to be as interactive as possible and personalized to meet their individual goals. Most would like to be able to watch TV and listen to music and one in five is interested in having access to virtual competition. Sharing workouts via social media is important to nearly half of all Millennials surveyed (39%).
This valuable information is paramount in determining how fitness and wellness facilities plan for future equipment and programming offerings. It is promising to see that unlike previous generations, Millennials seem to understand how important exercise is to their overall health. Millennials are also demanding technology to track their health and fitness, such as through mobile apps and wearable devices, and demonstrate a desire to share this information with their friends and family. Now, fitness and wellness facilities must take this information and focus on providing affordable, convenient and technologically engaging programs.
Be future ready and download the study now: The Wellness Deficit: Millennials and Health in America.
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